베스트셀러
베스트셀러
베스트셀러
베스트셀러
- 출판사비미디어컴퍼니
- 잡지명매거진B (영문판) Magazine B, 매거진비
I
like to peruse clothes in intimate boutiques,where I can focus and feel calm
without excessive hospitality or wary looks. Like leisurely browsing books at a
neighborhood bookstore. While it is true that the e-commerce market is ever
expanding—and online stores keep improving delivery systems and customer
service to the point where it cannot get any more convenient—I still think that
you have to see and touch each article of clothing to know if itis good. Here,
you might ask what defines “good.” Standards for good clothes are determined by
time and circumstances. That said, I think good clothes should reveal the
creator’s sincerity toward thebasic principles of clothing and their level of
care to incorporate subtle details. I’m more drawn to creators who approach
clothing carefully and thoughtfully, thus defying the recent trend of
overshadowingthe actual clothing with entertainment marketing or allowing brand
names to be the singular definingstandard of quality. I liken it to enjoying
dishes that spotlight the unique flavors of ingredients rather than the
reputations of chefs.
I
distinctly remember feeling quite impressed when I first encountered French
fashion label Lemaire. The clothes clearly revealed the brand’s ethos behind
its choice of colors, materials, silhouettes, andother details. What’s more,
the pieces prove their
real
worth when they are worn, and people get to keep filling their wardrobes with
Lemaire once they become familiar with the brand. This characteristicis often
described as “minimalism” and “normcore,” but I think “everyday wear” best
describes what Lemaire is after. But this brand’s everyday wear is not
particularly affordable, its collections are not released super frequently, and
its designs are far from bland ones that do not quite communicate any
particular identity. Even though everyday wear has long beenconsidered low on
the fashion totem pole, Lemaire deftly expresses the full potential of clothing
through this style.
The
brand’s founder and co-creative director Christophe Lemaire says that he
designs clothes based on people’s ordinary movements in everyday life and that
what people feel through the clothes they wear is important. This explains why
some describe Lemaire’s clothing as being something outof a movie rather than
something out of a fantasy. To put it another way, Lemaire is an urban-like
brand.City dwellers want to blend in naturally with their environment, which is
exactly what Lemaire pieces do. Whether it is morning in Paris, nighttime in
Seoul, a lush outdoor park, or a restaurant with modern décor, Lemaire fits
into the scene seamlessly.
Come
to think of it, we pay more attention to clothesthat suit the wearer and the
space rather than loud garments that stand out like museum pieces. And that’s
because clothing only comes to life when itis connected to the wearer’s
language, movements, and attitude. In other words, curiosity about and
observation of an individual’s clothing can provide important clues about who
they are. A person’s so-called private clothes say so much and is more nuanced
than you might believe, and good clothes enrich those fine details. This was
the most interesting thing that I discovered while working on this issue.I hope
that our readers, too, enjoy the many stories woven into clothing and take time
to think about the variegated nuances of each piece.
[브랜드 다큐멘터] 발리 
